The San Francisco Chronicle just published a great article on B Corps and recruiting. It is increasingly clear that one of the top benefits of becoming a Certified B Corp is attracting and retaining top talent:

Change.org is a B Corporation — a for-profit company committed to social or environmental goals in addition to its financial obligations. Because the San Francisco firm tries to benefit no just its shareholders, but also society, Change.org is an especially appealing place to work for civic-minded job-seekers, said David Hanrahan, head of global human resources.

“As a B Corp, you have a leg up on other companies because you’re focused on something that is exactly what this generation want to be doing,” said Hanrahan.

Click here to read the full article at the SF Chronicle.

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