Subscribe to Next Economy Now on Apple Podcasts, Spotify, Pandora, Google Podcasts, YouTube, or wherever you find your podcasts.

Shifting the cultural norm and making climate action a reality is vital, as it enables an urgent response to the climate crisis, drives behavior change, mobilizes collective action, influences policy and decision-making, fosters sustainable habits, and inspires future generations to prioritize sustainability. It is a critical step in creating a more sustainable and resilient world.

Frederic Laloux is a renowned author, speaker, and organizational transformation expert who has made significant contributions to the field of management and leadership. He is best known for his groundbreaking book Reinventing Organizations, which provides readers with a revolutionary concept that challenges conventional management paradigms. More recently, his work focuses on combating climate change and motivating people to take action. He achieves this through the non-profit organization The Week, which provides a transformative path from awareness to action through a compelling three-part documentary, fostering emotional resonance and community engagement for impactful change.

In our conversation, Frederic shares his journey into climate activism and how it developed his individual interest into a whole movement. We discuss the essential work The Week is doing, what sets the organization apart from the rest, and why it needs to be a group experience. We explore surprising insights gained along Frederic's activism journey and his approach to engaging climate skeptics. We also delve into the fundamental principles of activism, using love and compassion to call people to action, reasons behind the overall approach, and much more. Tune in and discover the tools to help you be on the right side of history with Frederic Laloux.

---

Key Points From This Episode:

•   Background about Frederic and his path toward climate activism. [0:01:41]

•   How his interest in the climate crisis developed into forming The Week. [0:05:45]

•   Fundamental principles of The Week and the work the organization does. [0:09:44]

•   The target audience of The Week, and why it needs to be a group experience. [0:13:18]

•   The biggest surprise for Frederic during his climate activism journey. [0:19:05]

•   His approach to working with climate skeptics. [0:21:48]

•   Tracking the organization’s efforts and how it is reaching more people. [0:25:00]

•   Reasons behind the format for the program and what makes The Week special. [0:31:50]

•   The framework of compassion and love in his approach. [0:33:18]

•   Find out how listeners can help Frederic build the next economy. [0:37:57]

---

Tweetables:

“Whatever topic you are interested in, it intersects what is happening with the climate and the environment.” — @fred_laloux [0:05:10]

“For some people. [The Week] is defiantly going to be a peak experience, and they might not immediately take up action, and for other people, we know that they immediately do.” — @fred_laloux [0:27:00]

“One of the things that we hope for, and that we hear, is that the conversations actually bridge some divides.” — @fred_laloux [0:29:48]

“Watching [The Week] on your own is not nearly as powerful as if you watched it in a group.” — @fred_laloux [0:32:44] 

“From a strategic perspective, I just do not believe that shaming ever works.” — @fred_laloux [0:33:52]

---

Links Mentioned in Today’s Episode:

Frederic Laloux: https://www.reinventingorganizations.com/

Frederic Laloux on LinkedIn: https://www.linkedin.com/in/frederic-laloux-108174/

Frederic Laloux on Twitter: https://twitter.com/fred_laloux

Reinventing Organizations: https://bookshop.org/p/books/reinventing-organizations/

The Week: https://www.theweek.ooo/

---

LIFT Economy Newsletter

Join 8,000+ subscribers and get our free 60-point business design checklist—plus monthly tips, advice, and resources to help you build the Next Economy: https://lifteconomy.com/newsletter

---

Next Economy MBA

This episode is brought to you by the Next Economy MBA.

What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (https://lifteconomy.com/mba).

The Next Economy MBA is a nine month online course for folks who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective.

Join the growing network of 350+ alumni who have been exposed to new solutions, learned essential business skills, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.

Learn more at https://lifteconomy.com/mba.

---

Show Notes + Other Links

For detailed show notes and interviews with past guests, please visit https://lifteconomy.com/podcast.

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It really helps expose these ideas to new listeners: https://bit.ly/nexteconomynow 

Twitter: https://twitter.com/LIFTEconomy

Instagram: https://instagram.com/lifteconomy/

Facebook: https://facebook.com/LIFTEconomy/

YouTube: https://youtube.com/c/Lifteconomy

Music by Chris Zabriskie: https://chriszabriskie.com/