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Jenny Morgan: Cancel Culture in Climate – Bridging Accountability and Action

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We're delighted to share this episode from Beyond The B, a new podcast from LIFT Economy that dives into the heart and soul of the B Corp movement. Check out all episodes here ➡️ https://go.lifteconomy.com/beyond

How can we move beyond shame and blame to foster collaboration in addressing climate challenges? In this episode, Jenny Morgan, climate strategist and author of Cancel Culture in Climate, discusses the intersection of cancel culture, regenerative economics, and sustainable business practices.

Drawing from her book and her work in Corporate Social Responsibility, Social and Environmental Impact, the B Corp Movement, and climate strategy, Jenny shares actionable insights on how organizations can transition from fear-driven reactions to meaningful social impact strategies that drive real environmental progress. Tuning in, you’ll learn five steps to avoid cancel culture, how redefining communication can drive progress in the climate movement, and why it matters for both businesses and individuals.

Jenny’s fresh perspective offers a roadmap for navigating divisive discourse while promoting accountability and innovation. Join us for a thought-provoking conversation to learn practical strategies for implementing sustainable practices, fostering empathy, and driving change in your organization and community today!

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Key Points From This Episode:

  • The fear of mistakes that stifles innovation and collaboration in the tech industry. [0:01:27]

  • Defining cancel culture: prioritizing shame and blame over meaningful action. [0:03:23]

  • How fear and frustration manifest as anger, impacting collective climate efforts. [0:07:57]

  • A five-step framework for fostering open dialogue and productive collaboration. [0:10:27]

  • The value of supporting companies on their sustainability journeys despite setbacks. [0:18:40]

  • Calling in versus calling out: the benefits of encouraging businesses to share successes and challenges rather than openly criticizing them. [0:22:25]

  • Communication strategies to address greenwashing and ensure transparency. [0:25:09]

  • Accountability versus cancel culture: the key to leaving the door open for change. [0:30:15]

  • Leveraging shared values and humanizing conversations to foster collaboration. [0:32:29]

  • Jenny’s vision for empowering sustainability leaders, fostering dialogue within organizations and communities, and how you can contribute. [0:41:13]

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Quotes:

“[Cancel culture] is when we're prioritizing shame and blame over action.” — Jenny Morgan [0:03:33]

“Are you open to questioning your own beliefs or are you operating from a position of certainty?Is the only option that you're 100% correct? If that's the case, then you're not open to dialogue at all – You might as well go into the restroom and talk to yourself in the mirror.” — Jenny Morgan [0:11:28]

“We're all flawed. We're all trying to work on things. There are some parts of us that are good and some parts that need work. That's something that we can work on together and support each other, and that should be in business too.” — Jenny Morgan [0:22:15]

“It's the one-on-one conversations that actually create change.” — Jenny Morgan [0:34:36]

“Engage with others on ways that you can reduce the amount of shame and blame being put forth and actually talk about more progressive actions.” — Jenny Morgan [0:46:56]

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Links Mentioned in Today’s Episode:

Cancel Culture in Climate — https://www.cancelcultureinclimate.com/

Cancel Culture in Climate: Polarization is setting our planet on fire. Are we ready to fight back?

 — https://www.cancelcultureinclimate.com/book 

Jenny Morgan on LinkedIn — https://www.linkedin.com/in/jennycmorgan/

The Work of Byron Katie — https://thework.com/

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