Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good.
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Founder of Growing Change, Noran Sanford grew up in an abusive, working-class Scot-Irish family in rural North Carolina. Ever since a young age he had a strong sense of justice, and took a stand against racism in his home even though it meant getting knocked down.
Scholarships for community involvement in high school helped Noran attend university at UNC-Chapel Hill. There he co-founded one of the few college Habitat for Humanity chapters in the country and, when then-President Reagan’s policies resulted in large populations of people shifting from mental health institutions to homeless shelters, he rallied UNC’s athletes to volunteer in shelters, helping deescalate violent situations and prevent police intervention. As a young professional, himself diagnosed with PTSD, he won awards his work in the passage of mental health parity laws in Virginia and for his work advocating for students with disabilities.
In 2000, Noran got married and moved back to Laurinburg to provide home care for his mother who was an Alzheimer’s victim. He “was stunned to find that our challenged area had grown more difficult.” Noran had been heavily involved in community work but, after 20 years “in the trenches”, he became disillusioned with the impact he was having as a counselor. Then, five years ago, at the funeral for “another young man who was lost to gang violence” he made the commitment to “never stand at another graveside for a young person I worked with asking myself if I could have done ‘more.’ This is the 'more.'”
Interview Highlights:
How Growing Change is a youth-empowered model taking closed prisons locally – among the hundreds nationally – and transforming them into a replicable model with sustainable farms that generate revenue and livelihoods while regenerating the land and local communities.
Hear directly from youth leaders Ravin Patel and Norman Garcia-Lopez about their skills and experience with Growing Change
Stay tuned for the Growing Change youth-led DIY “Flip Your Prison” series on their YouTube channel and the “Prison Flip Toolkit” soon to be available on their website (where you can support their work by donating via their PayPal link)
Resources:
Youth Are Flipping an Abandoned North Carolina Prison into a Sustainable Farm
Help these ideas reach more eyes & ears:
LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.
Erin Axelrod is a Partner at LIFT Economy, helping to accelerate the spread of climate-beneficial businesses, specializing in businesses that address critical soil and water regeneration. She is an avid ecologist, grassroots organizer and regularly forages for wild food in her home in rural Sonoma County. You can follow Erin on Twitter @erinaxelrod or email her erin@lifteconomy.com.