land/real estate

Kanyon CoyoteWoman Sayers-Roods: Decolonizing & Reindigenizing Our Relationships (Rebroadcast)

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Kanyon Sayers-Roods is Costanoan Ohlone-Mutsun and Chumash; she also goes by her given Native name, “Coyote Woman”. She is proud of her heritage and her native name (though it comes with its own back story), and is very active in the Native Community.

She is an Artist, Poet, Published Author, Activist, Student and Teacher. The daughter of Ann-Marie Sayers, she was raised in Indian Canyon, trust land of her family, which currently is one of the few spaces in Central California available for the Indigenous community for ceremony.

Kanyon’s art has been featured at the De Young Museum, The Somarts Gallery, Gathering Tribes, Snag Magazine, and numerous Powwows and Indigenous Gatherings. She is a recent graduate of the Art Institute of California, Sunnyvale, obtaining her Associate and Bachelor of Science degrees in Web Design and Interactive Media. She is motivated to learn, teach, start conversations around decolonization and reinidgenization, permaculture and to continue doing what she loves, Art.

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Interview Highlights:

  • Kanyon CoyoteWoman speaks to her experience as an ancestor in training and as an indigenous entrepreneur

  • The importance of establishing authentic relationship through asking, listening, respecting, humility, & permission

  • Why we should be shifting policy to authentically understand & respect local indigenous cultures

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Next Economy MBA

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Show Notes + Other Links

For detailed show notes and interviews with past guests, please visit https://lifteconomy.com/podcast

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Noran Sanford, Ravin Patel, & Norman Garcia-Lopez: "Flip Your Prison" with Growing Change

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Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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Founder of Growing Change, Noran Sanford grew up in an abusive, working-class Scot-Irish family in rural North Carolina. Ever since a young age he had a strong sense of justice, and took a stand against racism in his home even though it meant getting knocked down.

Scholarships for community involvement in high school helped Noran attend university at UNC-Chapel Hill. There he co-founded one of the few college Habitat for Humanity chapters in the country and, when then-President Reagan’s policies resulted in large populations of people shifting from mental health institutions to homeless shelters, he rallied UNC’s athletes to volunteer in shelters, helping deescalate violent situations and prevent police intervention. As a young professional, himself diagnosed with PTSD, he won awards his work in the passage of mental health parity laws in Virginia and for his work advocating for students with disabilities.

In 2000, Noran got married and moved back to Laurinburg to provide home care for his mother who was an Alzheimer’s victim. He “was stunned to find that our challenged area had grown more difficult.” Noran had been heavily involved in community work but, after 20 years “in the trenches”, he became disillusioned with the impact he was having as a counselor. Then, five years ago, at the funeral for “another young man who was lost to gang violence” he made the commitment to “never stand at another graveside for a young person I worked with asking myself if I could have done ‘more.’ This is the 'more.'”

Interview Highlights:

  • How Growing Change is a youth-empowered model taking closed prisons locally – among the hundreds nationally – and transforming them into a replicable model with sustainable farms that generate revenue and livelihoods while regenerating the land and local communities.

  • Hear directly from youth leaders Ravin Patel and Norman Garcia-Lopez about their skills and experience with Growing Change

  • Stay tuned for the Growing Change youth-led DIY “Flip Your Prison” series on their YouTube channel and the “Prison Flip Toolkit” soon to be available on their website (where you can support their work by donating via their PayPal link)

Resources:

Youth Are Flipping an Abandoned North Carolina Prison into a Sustainable Farm

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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

Erin Axelrod is a Partner at LIFT Economy, helping to accelerate the spread of climate-beneficial businesses, specializing in businesses that address critical soil and water regeneration. She is an avid ecologist, grassroots organizer and regularly forages for wild food in her home in rural Sonoma County. You can follow Erin on Twitter @erinaxelrod or email her erin@lifteconomy.com.

Doria Robinson & Princess Robinson: BIPOC Community Wealth Building at Cooperation Richmond

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Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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Growing up with a mother who was an illegal resident from Samoa, a single parent of 4 children with no educational background, Princess Robinson was raised in a low income community in Richmond CA with little resources and an unstable home.

Now herself a mother, wife, Richmond resident, and community advocate, Princess Robinson has worked with Urban Tilth, as an environmental steward, restoring creek ecosystems and providing fresh locally grown produce in food deserts throughout Richmond.

After years of community service, neighborhood meetings, community boards, and serving in many initiatives working toward a Just Transition economy throughout her community (such as beautification projects, alternative housing solutions, and implementing sustainable practices through climate justice systems), as a returning college student, Princess graduated 2019 with 3 AA degrees in business, sociology, and liberal arts.

Currently, she serves as a Project Manager for Cooperation Richmond where she supports her community members develop and launch worker-owned cooperative businesses in their community.

Doria Robinson is a 3rd generation resident of Richmond, California and the Executive Director of Urban Tilth. She is also a cofounder of Cooperation Richmond, a Richmond-based, resident-led worker-owned cooperative developer and small loan fund that builds community controlled wealth through worker-owned and community-owned cooperative businesses and enterprises by and for low-income communities and communities of color in Richmond whose wealth has been extracted.

Doria is also a dedicated Food Sovereignty, Climate Justice and Just Transition Activist, as well as the co-convener of US Food Sovereignty Alliance Western Region and an active member of the Climate Justice Alliance and Richmond Our Power Coalition. Doria currently lives in the neighborhood where she grew up in Richmond with her wonderful 18-year-old twins.

Interview Highlights:

  • The genesis of Cooperation Richmond, from Urban Tilth to leveraging values-aligned enterprise through cooperative development that supports and really meets people where they’re at

  • Some background on the Seed Commons, spawned by The Working World, and it’s relationship with Cooperation Richmond

  • An overview of the racialized and economic history of Richmond California – from the impact of wartime industries to Chevron and the significance of these community efforts in that context

  • A call for listeners to create local loan funds or investment clubs that advance Cooperation Richmond’s model in your local community

Resources:

Urban Tilth

The Working World

Rich City Rides

Star Wyngz

Princess Robinson’s work w/ Wildcat Creek

Richmond Progressive Alliance

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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

Erin Axelrod is a Partner at LIFT Economy, helping to accelerate the spread of climate-beneficial businesses, specializing in businesses that address critical soil and water regeneration. She is an avid ecologist, grassroots organizer and regularly forages for wild food in her home in rural Sonoma County. You can follow Erin on Twitter @erinaxelrod or email her erin@lifteconomy.com.

Kanyon CoyoteWoman Sayers-Roods: Decolonizing & Reindigenizing Our Relationships

Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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Kanyon Sayers-Roods is Costanoan Ohlone-Mutsun and Chumash; she also goes by her given Native name, “Coyote Woman”. She is proud of her heritage and her native name (though it comes with its own back story), and is very active in the Native Community. She is an Artist, Poet, Published Author, Activist, Student and Teacher. The daughter of Ann-Marie Sayers, she was raised in Indian Canyon, trust land of her family, which currently is one of the few spaces in Central California available for the Indigenous community for ceremony. Kanyon’s art has been featured at the De Young Museum, The Somarts Gallery, Gathering Tribes, Snag Magazine, and numerous Powwows and Indigenous Gatherings. She is a recent graduate of the Art Institute of California, Sunnyvale, obtaining her Associate and Bachelor of Science degrees in Web Design and Interactive Media. She is motivated to learn, teach, start conversations around decolonization and reinidgenization, permaculture and to continue doing what she loves, Art.

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Interview Highlights:

  • Kanyon CoyoteWoman speaks to her experience as an ancestor in training and as an indigenous entrepreneur

  • The importance of establishing authentic relationship through asking, listening, respecting, humility, & permission

  • Why we should be shifting policy to authentically understand & respect local indigenous cultures

Help these ideas reach more eyes & ears:

  1. SHARE this post on social media!

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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life. 

Erin Axelrod is a Partner at LIFT Economy, helping to accelerate the spread of climate-beneficial businesses, specializing in businesses that address critical soil and water regeneration. She is an avid ecologist, grassroots organizer and regularly forages for wild food in her home in rural Sonoma County. You can follow Erin on Twitter @erinaxelrod or email her erin@lifteconomy.com.

Brock Dolman: Thirsty for a Balanced Water Budget

Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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Brock Dolman co-directs the WATER InstitutePermaculture Design Program and Wildlands Program. He has taught Permaculture and consulted on regenerative project design and implementation internationally in Costa Rica, Ecuador, U.S. Virgin Islands, Spain, Brazil, China, Canada, Zimbabwe, Tanzania, Democratic Republic of Congo, Cuba and widely in the U.S. He has been the keynote presenter at numerous conferences and was featured in the award-winning films The 11th Hour by Leonardo DiCaprio, The Call of Life by Species Alliance, and Permaculture: A Quiet Revolution by Vanessa Shultz. In October of 2012, he gave a City 2.0 TEDx talk. Brock completed his BA in the Biology and Environmental Studies departments at the University of California Santa Cruz in 1992, graduating with honors. For over a decade, he has served as an appointed commissioner on the Sonoma County Fish & Wildlife Commission

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Some highlights from Kevin Bayuk’s conversation with Brock Dolman include:

  • Unpacking aspects of the ecological, biological, & economic importance of water

  • Adaptation to global warming by maximizing/stretching our water budgets at various scales

  • Suggestions for transitioning ecologically from viscous cycles to virtuous cycles & personal resilience strategies

  • An overview of some of Brock’s exciting projects at The WATER Institute at the Occidental Arts & Ecology Center and beyond

Resources:

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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

Kevin Bayuk, Co-founder and Partner at LIFT Economy, works at the intersection of ecology and economy where permaculture design meets next economy organizations intent on meeting human needs while enhancing the conditions conducive to all life. He is the Senior Financial Fellow at Project Drawdown and a founding partner of the Urban Permaculture Institute.  You can follow Kevin on Twitter @kevinbayuk or email him kevin@lifteconomy.com.

Valentin Lopez: Restoration of the Amah Mutsun & The Lands They Steward

Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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Valentin Lopez has been the Chairman of the Amah Mutsun Tribal Band since 2003, one of three historic tribes that are recognized as Ohlone. Valentin is Mutsun, Awaswas, Chumash and Yokuts. The Amah Mutsun are comprised of the documented descendants of Missions San Juan Bautista and Santa Cruz. Valentin Lopez is a Native American Advisor to the University of California, Office of the President on issues related to repatriation. He is also a Native American Advisor to the National Alliance on Mental Illness (NAMI) and the Phoebe Hearst Museum of Anthropology. Valentin is actively involved in efforts to restore tribal indigenous knowledge and ensure our history is accurately told. Finally, Valentin is working to restore the Mutsun Language and is a traditional Mutsun singer and dancer. As Chairman, Valentin is a standing member on all Tribal committees and Boards.

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Resources:

http://amahmutsun.org/land-trust

 

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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life. 

Erin Axelrod is a Partner at LIFT Economy, helping to accelerate the spread of climate-beneficial businesses, specializing in businesses that address critical soil and water regeneration. She is an avid ecologist, grassroots organizer and regularly forages for wild food in her home in rural Sonoma County. You can follow Erin on Twitter @erinaxelrod or email her erin@lifteconomy.com.

Corrina Gould: Our Collective Responsibility as Weavers of Healing

Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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Corrina Gould, from the Confederated Villages of Lisjan/Ohlone, is a Chochenyo and Karkin Ohlone woman, born and raised in Oakland, CA- or the ancient village of Huichin.  She has three children and two grandchildren. She is the Co-Founder and a lead organizer for Indian People Organizing for Change, a small Native run group that works on Indigenous peoples’ issues. In April 2011, Corrina joined Johnella LaRose, Wounded Knee De Ocampo, and a committee of allies, to bring together dedicated warriors for a spiritual encampment at Sogorea Te, a 15 acre sacred site in Vallejo CA. The occupation lasted for 109 days and resulted in a cultural easement between the City of Vallejo, the Greater Vallejo Recreation District, and two federally recognized tribes. This struggle set a precedent for this type of work going forward, inspiring others that are working on sacred sites issues.  Corrina co-founded the Native women-led Sogorea Te Land Trust and her work includes preserving and protecting the ancient burial sites of her ancestors in the Bay Are. She also works full time at the American Indian Child Resource Center, where she assists in directing an after school program that provides services for Native students in Oakland. Corrina also sits on the California Indigenous Environmental Association Board, the Board of Directors for the Oakland Street Academy Foundation, and is the treasurer for the Edes Ave HOA.  She is an avid Oakland Raiders fan.

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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.


Erin Axelrod is a Partner at LIFT Economy, helping to accelerate the spread of climate-beneficial businesses, specializing in businesses that address critical soil and water regeneration. She is an avid ecologist, grassroots organizer and regularly forages for wild food in her home in rural Sonoma County. You can follow Erin on Twitter @erinaxelrod or email her erin@lifteconomy.com.

Aaron Fairchild: Rooting Into Perennial Impact Under One Green Canopy

Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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Aaron Fairchild serves as Chairman and Chief Executive Officer at Green Canopy Homes.  With over 25 years in real estate construction, development and lending, Aaron has a deep understanding of residential & commercial finance, residential construction, and energy efficiency.  A third generation lender, entrepreneur, and a graduate of the University of Washington’ Executive MBA program, Aaron is an experienced fund manager, developer, and thought leader in corporate culture and mindfulness development.  Aaron is a Returned Peace Corps Volunteer from Gabon, Africa where he built schools and homes for teachers.  A two-term board member of Washington Environmental Council, he currently serves on the boards at Master Builders Association and Enhabit.

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Nikishka Iyengar: Bolstering Entrepreneurial Ecosystems with Equitable Real Estate Development

Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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Nikishka Iyengar is a entrepreneur and strategist building the next economy. Using a whole systems approach to address social and environmental challenges, Nikishka is Founder and CEO of The Guild – a social enterprise developing co-living spaces to empower changemakers and build resilient communities. An investee of LIFT Economy’s Force For Good Fund, The Guild explores what community-led real estate development could look like, and has raised impact investment dollars to grow its model.  Nikishka is also the owner of Whole Systems Collective, an impact consulting collective helping companies innovate towards systems change. Previously, while earning her dual degree in Finance & Economics  at University of Texas at Austin, Nikishka conducted research on the socioeconomic impact of the e-waste trade in China and India, and on the social impact of microfinance with the Nobel Peace Prize-winning Grameen Bank in Bangladesh.  Originally from Mumbai, India before moving to Singapore and eventually to the US, Nikishka has been recognized by GreenBiz as a "30 under 30" emerging leader in sustainability.

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Some highlights from Ryan’s interview with Nikishka include:

  • How witnessing stark economic disparity in India, Singapore, & the United States has informed Nikishka’s journey in economics, finance, and social impact

  • As Nikishka helped start the sustainability & social impact consulting initiative at Deloitte, she often observed “predatory delay” (see terminology section below) and a spectrum of sincerity in the field with some being lulled into complacency thinking that addressing the issue at all was enough, while others demonstrated steadfast commitment to pushing for real systems change in the world of impact

  • How the shifting immigration landscape has shaped Nikishka’s experience and identity

  • How Nikishka’s introduction to cooperative living & decision making in college inspired her ideas to create spaces to support the local social entrepreneur ecosystem through The Guild

  • A reframe on the degree to which communities front tremendous risk with new real estate developments and how developments might be approached more equitably

 

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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

Ryan Honeyman is a Partner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). You can follow Ryan on Twitter @honeymanconsult or email him ryan@lifteconomy.com.

John Abrams: Behind the Scenes at the World’s Top Scoring B Corp

Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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In this episode of Next Economy Now, Shawn Berry, a Partner at LIFT Economy, interviews John Abrams, founder and CEO of the South Mountain Co, a Design Build construction firm operating for over 4 decades on Martha’s vineyard. They are a worker owned cooperative and boast the highest B Corp certification score in the world! His book Companies We Keep, is a seminal work for the growing movement of worker coop buyouts.

 

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In this interview we discuss:

  • John’s background coming from the back to the land movement in the 60’s

  • The political climate following the recent election

  • Climate change and the need for solutions

  • Triple bottom line peer business support network

  • Their strong family centric culture

  • ROI on the best employee benefits package in the world including home ownership and renewable energy

  • Their limits on building big

  • Commitment to affordable housing & place

  • How they survived the great recession and their plan for the next one

  • Building a company culture that makes it safe to fail

  • Trust in people is paramount

  • What the company looks like after he is gone

 In addition to listening on B the Change Media, you can listen/subscribe to Next Economy Now on iTunes, Overcast, Stitcher, or your favorite podcasting platform.

 

Shawn Berry is a Partner at LIFT Economy, where he works as an organizational strategist inspired to harness the power of business to create resilient local economies as patterns to be documented, open sourced, scaled globally and adapted regionally.

LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life. You can follow Shawn on Twitter @sd_berry or email him shawn@lifteconomy.com.

Jessie Spector: How Much Wealth is Enough?

Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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In this episode of Next Economy Now, Ryan Honeyman, a Partner at LIFT Economy, interviews Jessie Spector, Executive Director at Resource Generation.  As an activist and donor, Jessie participates in several innovative cross-class models of wealth redistribution: the Criminal Justice Initiative, a circle of donors and activists who use consensus to fund the transformation of the criminal justice system in the US, and the Solidarity Family of POOR Magazine, a cohort of young people with wealth learning from and fundraising for POOR and the project of Homefulness, a permanent and sustainable pilot model of co-housing for homeless people. Jessie is constantly inspired by the power of organizing within her own community of young people with wealth and class privilege in partnership with people working for justice from all class backgrounds.

 

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In this interview we discuss:

  • Leveraging privilege toward equitable distribution of land, wealth, and power

  • The question of ‘how much income and wealth is enough’

  • Taking collective action and partnering with social justice groups

  • From negative investment portfolio screens to more just, values-aligned positive screens

  • Listening, building trust, and being in relationship with marginalized communities

In addition to listening on B the Change Media, you can listen/subscribe to Next Economy Now on iTunes, Overcast, Stitcher, or your favorite podcasting platform.


Ryan Honeyman is a Partner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life. You can follow Ryan on Twitter @honeymanconsult or email him ryan@lifteconomy.com.

Janelle Orsi: Leveraging the Legal System towards an Equitable & Inclusive Next Economy

Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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In this episode of Next Economy Now, Erin Axelrod, a Partner at LIFT Economy, interviews Janelle Orsi, founder of The Sustainable Economies Law Center.

 

Janelle Orsi is an attorney living and working in Oakland, California. Her law and mediation practice is focused on helping individuals and organizations share resources and create more sustainable communities. She works with social enterprises, non-profits, cooperatives, community gardens, cohousing communities, ecovillages, and others doing innovative work to change the world. Her primary areas of legal specialty are real estate, small business, nonprofit, and estate planning law. In addition to her private practice, Janelle is Co-Founder and Director of the Sustainable Economies Law Center.

 

Janelle is the author of Practicing Law in the Sharing Economy and co-author of The Sharing Solution: How to Save Money, Simplify Your Life & Build Community, a practical and legal guide to cooperating and sharing resources of all kinds. Janelle also writes for Shareable.net.

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In this interview, Erin & Janelle discuss a number of topics, including:

  • What if people could divert their funeral financing into burial plot land conservation easements?

  • The radically transformative power of worker-ownership

  • What does the real sharing economy look like? Loconomics Cooperative as a model to emulate

  • What is a multi-stakeholder cooperative and why that might be important

  • Healthy workplaces and how to alleviate nonprofit burn-out

  • “Permanent real estate cooperatives” as an iteration of Community land trusts to lessen the divide and make land trusts accessible to a more diverse socioeconomic group

  • How to catalyze a consumer revolution to create a tipping point for cooperatives

 

Towards the end of the podcast, Janelle and Erin coin the term, “Democravore,” to indicate an idea of mobilizing groups of people to come together to prioritize food spending at worker-owned food businesses.

 

In addition to listening on B the Change Media, you can listen/subscribe to Next Economy Now on iTunes, Overcast, Stitcher, or your favorite podcasting platform.

 

Erin Axelrod is a Partner at LIFT Economy, helping to accelerate the spread of climate-beneficial businesses, specializing in businesses that address critical soil and water regeneration. She is a shepherdess, indigo farmer and regularly forages for wild food in her home in rural Sonoma County. LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life. You can follow Erin on Twitter @erinaxelrod or email her erin@lifteconomy.com.

Erin Axelrod: Regenerative Businesses in Sonoma/Marin

Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

SUBSCRIBE & RATE us on iTunes, Spotify, Pandora, YouTube, or anywhere you find podcasts!


Erin Axelrod is a problem-solver, systems-designer, entrepreneur and community organizer. After earning her BA in Urban Studies from Barnard College, Columbia University, Erin worked for four years as the City Programs Coordinator for Daily Acts Organization producing water conservation programs for cities, transforming lawns into food, and helping design and manage a successful greywater reuse education & installation program.

She received her Permaculture Design Certificate with Toby Hemenway and has worked with the Fibershed Project as a contributing author for an Economic Feasibility study for implementing a bioregional-scale regenerative textile mill in CA.

Her consulting with LIFT Economy has lead her to a specialization in accelerating the spread of climate-benefitting and land-based businesses in the Next Economy. She does this through a range of initiatives including client work with companies like North Coast Brewing Company, Kendall Jackson and Singing Frogs Farm, among others. She also convene's LIFT Economy's regenerative agriculture investor network (RAIN) and a Restorative Ocean Economies Field-Building Initiative. Erin lives and works on a Grassfed beef and Land Restoration Project, Freestone Ranch, just outside of her hometown of Petaluma. When not working, she loves to forage wild mushrooms, huckleberries, elderberries and bay nuts to make nutrient dense foods for her friends. A frequent public speaker, she has given presentations at conferences including Social Capital Markets Conference (SOCAP), Permaculture Voices Conference, FoodFunded, Sustainable Enterprise Conference, NorCal Permaculture Convergence, and the CA Greywater Conference. Email her at erin (at) lifteconomy (dot) com.